International City Champions select group of high influence individuals including civic leaders and representatives of City’s global businesses coordinated to promote the City as an investment locations through their networks and activities under the Global Trade programme
Scope: International
Global Trade support
Global Trade support to businesses to increase exports and secure new trade relationships
International airline routes to growth markets
International airline routes to growth markets fast and efficient connections to an international airport with routes to support international business and investment promotion
City Promotion
City Promotion of the City as an investment location to national and international networks and markets
Tier 1 Investment
Tier 1 Investment action to secure investment by tier 1 supplier(s) in the City
Global businesses
Global businesses continued presence of internationally recognised companies and brands in the City; driving productivity, supporting innovation and raising national and international profile
Place Marketing
Place Marketing evolution and maintenance of a City brand to concisely outline the City’s economic vison and management of place marketing activities at a regional, national and international level
Digital Infrastructure
Digital Infrastructure superfast broadband – direct fibre optic connections – public WiFi – digital conferencing – smart city connections – real time data sharing